Depending on the level of sophistication, it can take a healthcare organization anywhere from 4 to 18 months to build a branded tool internally.1 Pile on the $30,000 – $300,000 cost of building a medical billing app onto an already overburdened billing team and practice or hospital leadership, and it can feel like an uphill battle.2 In addition, patients now expect efficient tools that offer many layers of financial engagement, from online portals to mobile pay options, and most practices expect further integration with EMRs and EHRs.
White-label solutions take the guesswork out of developing a solution independently by leveraging the expertise of an established billing partner. Because white-label solutions have already been developed and tested, healthcare providers that choose them over a solution in-house deploy their solutions faster, and likely see results sooner.3 White-label solutions allow healthcare providers to offer seamless, branded experiences across the touchpoints patients expect.
Advantages of White-Label Patient-Pay Solutions
In addition to cost savings and the speed at which they can be deployed, other advantages of outsourced own-branded solutions include:
- Customized Branding: PatientFocus can tailor patient touches like invoices and portals with a practice’s logo and brand colors, to ensure a seamless patient experience.
- Tailored Features: Customize the platform further with billing fields, and payment options that fit your practice’s nuances. Streamline these tools even further by adjusting the notification settings and payment plans to your practice’s own workflow.
- Focus on Patient Care: With a white-label solution provided by a specialized billing vendor, practices can avoid disrupting or slowing down care while the partner focuses on launching the solution and irons out any initial medical billing inefficiencies.
- Omnichannel Patient Engagement: Some white-label solutions, such as PatientFocus’s patient pay solution, offer opportunities to engage with patients across channels. Leverage text, email, and ringless voicemail reminders to keep patients informed of payment timelines and engaged without disruption.
- Attention to Regulatory Compliance & Security: PatientFocus prioritizes robust security alongside strict regulatory compliance, ensuring every aspect of our white-label patient pay solutions meets or exceeds standards set by HIPAA, the CFPB, and the TCPA. Our comprehensive compliance strategy includes ethical hacking to proactively strengthen security, providing practices with a system that is not only secure and compliant but also enhances brand integrity and patient confidence.
- Scalability: White-label healthcare payment systems offer opportunities for scalability, making it easy for practices to scale solutions as their patient bases grow.
Tackling High-Volume Bills with Full-Service Patient Financial Engagement
One radiology practice made these advantages a reality when partnering with PatientFocus to develop an online patient payment tool centered on patient experience. Headquartered in Nashville, Tennessee, and Birmingham, Alabama, Optimal Radiology (Optimal) provides professional radiology services that increase business capacity, productivity, and quality for hospitals, radiology groups, and diagnostic imaging centers. They sought a fully automated tool that would deliver statements, be user friendly, and have the capacity to offer polite, consistent follow up with patients regarding their financial responsibilities. With PatientFocus, they enhanced operational efficiency by minimizing the billing team’s day-to-day responsibilities associated with patient billing management. Following the solution’s launch, Optimal experienced a 200% increase in patient collections in the first seven months. Patients continue to benefit from the simple, flexible PatientFocus tools that enable them to quickly go online to set up payment plans, pay their bills, or check their balance.
PatientFocus’s expertise in white-label patient payment systems and comprehensive patient self-pay solutions empowers practices to cost-effectively uplevel billing workflows and the patient experience while increasing collections. Understanding that each practice has unique needs, we customize our patient pay solutions to align precisely with the specific challenges faced by your practice and your patients. Discover our tailored options that can transform your financial operations, allowing you to concentrate on delivering top-tier patient care.
Sources:
- Jain M. How Long Does It Take to Create a Healthcare App? ScaleupAlly. Published November 23, 2023. https://scaleupally.io/blog/how-long-does-it-take-to-create-healthcare-app/
- Jain M. How Much Does Healthcare App Development Cost In 2025? ScaleupAlly. Published September 30, 2023. Accessed January 27, 2025. https://scaleupally.io/blog/healthcare-mobile-app-development-cost/
- Council YE. Why A White Label Solution Is Easier Than Building Your Own. Forbes. https://www.forbes.com/sites/theyec/2014/06/03/why-a-white-label-solution-is-easier-than-building-your-own/. Published June 3, 2014.